Understanding Metrics

Learn how to interpret your gig metrics and make data-driven decisions

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Contents

Metrics Guide

Introduction

Linkyoh provides valuable metrics to help you understand how your gigs are performing. These metrics give you insights into user engagement, visibility, and the overall effectiveness of your listings.

Understanding and using these metrics can help you:

  • Track the performance of your gigs over time
  • Identify which gigs are most popular
  • Understand user behavior and preferences
  • Make data-driven decisions to improve your listings
  • Measure the impact of changes you make

This guide will explain the different metrics available on Linkyoh, how to access them, and how to use them to improve your gigs' performance.

Key Metrics

Linkyoh tracks several key metrics for your gigs. Here's what each one means and why it matters:

Metric Description Why It Matters
Views The number of times your gig has been viewed by users Indicates the visibility and reach of your gig
Likes The number of users who have liked your gig Shows interest level and positive engagement
Search Appearances How many times your gig appeared in search results Indicates how discoverable your gig is through search
Click-through Rate Percentage of search appearances that resulted in clicks Shows how compelling your gig title and preview are
Average View Time How long users typically spend viewing your gig Indicates how engaging your gig content is
Shares Number of times your gig has been shared Shows how many users found your gig valuable enough to share
1Understanding Metric Relationships

These metrics are interconnected and tell a complete story about your gig's performance:

How Metrics Work Together:
  1. Search Appearances → Your gig shows up in search results
  2. Click-through Rate → Users click on your gig from search results
  3. Views → Users view your gig page
  4. Average View Time → Users spend time reading your gig details
  5. Likes/Shares → Users engage positively with your gig
Pro Tip

A drop-off at any stage of this funnel can indicate where you might need to make improvements. For example, if you have many search appearances but a low click-through rate, you might need to improve your gig title or main image.

Viewing Your Metrics

Linkyoh provides several ways to access and view your metrics:

1Dashboard Overview

Your dashboard (My Gigs page) shows basic metrics for each of your gigs:

  1. Go to your dashboard by clicking on your profile picture and selecting "My Gigs"
  2. Each gig card displays key metrics like views and likes
  3. These metrics give you a quick overview of each gig's performance
2Detailed Metrics View

For more detailed metrics and analytics:

  1. From your dashboard, find the gig you want to analyze
  2. Click on the "Stats" or "Analytics" link (if available)
  3. This will take you to a detailed metrics page for that specific gig
3Time Period Selection

You can view metrics for different time periods:

  1. On the detailed metrics page, look for time period options
  2. Select from options like "Last 7 days," "Last 30 days," "Last 90 days," or "All time"
  3. This helps you analyze trends and changes over different time frames
Pro Tip

Check your metrics regularly, but don't obsess over daily fluctuations. Weekly or monthly reviews are usually more meaningful for identifying trends and making strategic decisions.

Interpreting Data

Understanding what your metrics mean is key to making informed decisions about your gigs. Here's how to interpret common patterns:

Positive Indicators
  • Increasing views over time - Your gig is gaining visibility
  • High like-to-view ratio - Users find your gig appealing
  • Long average view times - Users are engaged with your content
  • High click-through rate - Your listing stands out in search results
  • Consistent growth in metrics - Your gig is performing well long-term
Areas for Improvement
  • High search appearances but low clicks - Your title or thumbnail may need improvement
  • Many views but few likes - Your gig content may not meet expectations
  • Short average view times - Users aren't finding what they need quickly
  • Declining metrics over time - Your gig may need refreshing or updating
  • Sudden drops in metrics - Check for technical issues or category changes
1Reading Trend Charts

Trend charts show how your metrics change over time. Here's what to look for:

Upward Trends

An upward trend indicates growing interest in your gig. This could be due to:

  • Seasonal demand for your service
  • Improvements you've made to your gig
  • Increased visibility from external sharing
  • Better search ranking due to positive engagement
Downward Trends

A downward trend may indicate decreasing interest. This could be due to:

  • Outdated information or images
  • Increased competition in your category
  • Seasonal fluctuations in demand
  • Changes in search algorithms or categories
Pro Tip

When analyzing trends, always consider external factors like holidays, seasonal changes, or local events that might affect demand for your services. This context helps you interpret the data more accurately.

Improving Your Metrics

Based on your metrics analysis, here are strategies to improve different aspects of your gig's performance:

1Increasing Views
Optimize for Search
  • Use relevant keywords in your title and description
  • Select the most appropriate category and subcategory
  • Add multiple service areas to increase visibility
  • Keep your gig information complete and up-to-date
Promote Your Gig
  • Share your gig link on social media
  • Include your gig link in your email signature
  • Ask satisfied customers to share your gig
  • Cross-promote with complementary service providers
2Improving Click-through Rate
Compelling Title
  • Be clear and specific about what you offer
  • Highlight unique selling points
  • Include location if relevant to your service
  • Use action words that encourage clicks
Eye-catching Main Image
  • Use high-quality, professional images
  • Show your work or service clearly
  • Ensure the image is bright and well-lit
  • Make sure the image represents your service accurately
3Increasing Engagement (Likes and Shares)
Detailed Description
  • Provide comprehensive information about your service
  • Highlight benefits, not just features
  • Include pricing information or ranges
  • Use bullet points for easy scanning
Multiple Quality Images
  • Include before/after photos if applicable
  • Show different aspects of your service
  • Add images of your tools or workspace
  • Include photos of yourself or your team
Important

Always make honest and accurate claims about your services. While it's important to present your gig in the best light, misleading information will lead to disappointed customers and negative outcomes.

Tracking Progress

After making changes to improve your metrics, it's important to track your progress systematically:

1Before and After Comparisons
  1. Before making significant changes, note your current metrics
  2. Make one change at a time when possible
  3. Wait at least 1-2 weeks to allow the change to have an effect
  4. Compare metrics before and after the change
Example Tracking Sheet:
Date Change Made Views Before Views After CTR Before CTR After Result
Jan 5 Updated main image 45/week 62/week 3.2% 4.8% Positive
Jan 20 Rewrote title with keywords 62/week 85/week 4.8% 5.7% Positive
Feb 3 Added service areas 85/week 110/week 5.7% 5.5% Mixed
2Setting Realistic Goals

Set specific, measurable goals for your metrics improvement:

  • Specific: "Increase views by 20%" rather than "Get more views"
  • Measurable: Focus on metrics you can track in your dashboard
  • Achievable: Set realistic targets based on your current performance
  • Relevant: Focus on metrics that matter most for your type of service
  • Time-bound: Set a timeframe for achieving your goals (e.g., 30 days)
Pro Tip

Don't try to improve all metrics at once. Focus on one or two key areas that will have the biggest impact on your gig's success. For most gigs, increasing views and click-through rate should be the initial focus.

Metrics Tips

Here are some additional tips to help you make the most of your metrics:

Check Regularly

Set a regular schedule to review your metrics, such as weekly or bi-weekly. This helps you spot trends and issues early.

Compare Similar Gigs

If you have multiple gigs in the same category, compare their metrics to identify what works best for your specific audience.

Refresh Content

Even small updates to your gig can improve metrics. Try updating images, refreshing your description, or adding seasonal information.

Learn from Competitors

Look at successful gigs in your category to understand what might be working for them, then adapt those strategies for your own gigs.

Keep Notes

Document changes you make and their effects on metrics. This creates a valuable reference for future optimization.

Focus on Conversion

While views are important, focus on metrics that indicate real interest, like contact clicks or time spent on your gig page.

Frequently Asked Questions

Most metrics on Linkyoh are updated daily. However, some more complex metrics might have a slight delay of up to 48 hours. Real-time metrics like views and likes are typically updated more frequently.

Sudden drops in metrics can happen for several reasons:
  • System updates or data corrections
  • Seasonal changes in demand
  • New competition in your category
  • Changes to search algorithms
  • Technical issues (temporary)
If the drop persists for more than a week, consider updating your gig information or reaching out to support.

A good view-to-like ratio varies by category, but generally:
  • 1-3% is average
  • 3-5% is good
  • Above 5% is excellent
Remember that some services naturally generate more likes than others. Focus on improving your ratio over time rather than comparing to gigs in different categories.

Linkyoh's system is designed to filter out repeated views from the same user, including your own views of your gigs. This ensures that the metrics you see reflect genuine interest from potential customers rather than your own activity.

After making changes to your gig, you should typically wait:
  • Minor changes (updating description, adding images): 3-7 days
  • Major changes (new title, category, complete overhaul): 7-14 days
The platform needs time to reindex your gig, and users need time to discover and interact with your updated listing. Be patient and avoid making additional changes too quickly, as this can make it difficult to determine which changes had an impact.

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